The Impact of British Airways' Corporate Brand Name Essay

The Impact of British Airways Corporate Brand Name - Essay guinea pigFrom assets to job opportunities to complete consumer satisfaction Van Riel and Van den Ban (2001) have stated that approach path up with corporate punctuates is a long and challenging process which entails the preservation of a orders name and reputation along with other important factors. This process is generally accomplished through the stakeholders devising use of the particular corporate nock.A company brook come up with their own brand by using a sign, character, figure, image or any representation of a concept that provide recognize and distinguish their products and service when compared with other companies. To simply put it, the brand pull up stakes put the company forward and allow the public to recognize them. Findings have confirmed that a potential customer will pay a large amount of money for a good, satisfactory brand while staying doglike to such brand (Shih 2009). Because of these action s, it is necessary most especially for companies and organizations to fully understand the role of brands as fountainhead as the consumers thoughts, feelings and behaviors toward it. Brand names along with the manners on how consumers act toward it have received a small deal of attention in previous studies. Identifying and implementing brand names play a really important role in any kind of argument as companies, despite any challenges from competitors, can gain advantages in just by using the appropriate brand strategy. To avoid committing marketing and branding mistakes, a company along with its customers must be able to understand how important a brand name is and how it can positively or negatively affect consumer behavior. In previous studies, researchers only highlighted the implication of a company brand however, over the recent years, the concept of a corporate brand was introduced to the business sector and studying such type of brands has revealed very important aspec ts in branding.